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You're opening an etsy store! Whoop whoop! Exciting as it is, there’s a lot of groundwork, much of which can feel a bit boring. I know, I do it grudgingly. That groundwork is essential though, as it helps you create a professional looking store which more people will find, and then want to buy from. This is my distillation of what I've learnt and found useful. It's a bit whistle stop, so do go and look up better posts elsewhere about more details for photography for example. For now, grab a brew and get reading!
Before you upload a listing, get shop basics done!You have a logo and a name, job’s a guddun right? Well, it really does help to complete your about and policies, and perhaps a couple of FAQ’s. Etsy helps you through this quite a bit, but if you’re struggling, have a look at another couple of relevant Etsy sellers you admire, and see the sort of things they have said.
Right, let's get ready for listing prep!
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Have you ever had a moment where as a creative person you see something and think "I HAVE to make something with THAT!"? I'm guessing you have, and also that you have then taken 'That' home, stared at it, wondered what to do next, and cursed your weak will-power...
Yes, I have my share of "I'm sure I'll use this one day..." things sat in boxes, but sometimes, your creative gut knows when something is right for you. Posting an Instagram photo every day, based on someone else’s suggestions? That may sound like a chore, but Instagram challenges are well worth trying out!
Instagram challenges are usually run over a month, with an overarching topic, and a prompt each day – you post a photo using the challenge specific hashtag, relating to the topic and daily prompt. Good challenge setters usually provide a downloadable sheet, so you can plan and jot down ideas against the daily prompts, or you can wing it on a daily basis! Alongside posting images to meet the topic and prompts, you’re encouraged to look at what else people are sharing under the challenge hashtag. As I write this, I’m a few days into Joanna Payne’s #colourmyeveryday challenge, and really enjoying it! So how do you benefit from joining an Instagram challenge? |
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