Then a repeat customer said: "The only thing I could wish for is a gold version, as most of my jewellery is yellow gold, but I don't even know if that's possible!"
That got me thinking: had I let my own preferences get in the way of sales? See, it's worth giving your feedback as a customer, it makes us small business folks think!
Rather than go with a gut feeling to try gold or stick to silver, I decided to look into the options (unusually business minded of me...) focusing on two of my skull pin designs.
Why the skulls? They're among my most popular design and already have custom options for bead colours. So if there's a demand for that customisable feature, why not make the metal tone an option too?
Here's what happened!
Is it actually possible?...
Pins, protectors, metal skulls and golden balls (snigger) all good. So there was no issue about the same design in gold being harder to source, or being at a different price point. First hurdle overcome!
Is there a market for it?...
Not precise by any means, but it showed that enough other people were both selling and wearing gold, so it was probably viable as a style choice.
Going for it!
Designer maker businesses tend to be told "do what you love" and "make what you'd want to buy". As a basis, that's worthy, but greater customer and market awareness is the next step up from those simple tenants. I was only making "what I would buy myself" in a very narrow way, and ignoring the one simple addition/switch which would open my market up a lot.
Breaking from my silver rut has been good for me. As well as encouraging me to do proper research and get out of my comfort zone, it's made me look at some of my other work and wonder what else I could easily change to appeal to more buyers. Plus, I get the warm and fuzzies of knowing I can email a customer and thank her for a simple question leading to a bit of business development!
Is there anything you could do with looking at with fresh eyes, or a fave designer maker you wish would make one wee change? Explore the options, or send that email - who knows where it may lead!