This is my distillation of what I've learnt and found useful. It's a bit whistle stop, so do go and look up better posts elsewhere about more details for photography for example. For now, grab a brew and get reading!
Before you upload a listing, get shop basics done!
Right, let's get ready for listing prep!
Etsy now offers you ten photo slots, and even suggests what kind of photos to use.
Sit and write down everything you can think of relating to your item. Colours, materials, shapes, styles, who might use it, where and when they might use it… Find similar listings and see what they use the same as you, and what other words you've not thought of.
Here's what I use to jot things down as I sip a brew - feel free to download and use it to help you!
Title (using keywords)
Item description (use your title)
“Bring a rainbow into your day with this bright butterfly brooch. Colourful glass beads make this badge perfect as jewellery for an LGBT ally, or the timeless style makes it equally suitable for a grandma gift.
Worn on a coat, hat or scarf, it's cheerful and bright!
Silver plated butterfly wings support a chain of glass beads, arranged in a rainbow. Brooch fastens with a locking pin.
3cm wide and 4cm tall.”
Can you see parts of the original title in there, and how I've added extra details to it?
Standard inset catch all text
Under your listing description, it can be useful to add details you repeat across all of your listings, perhaps with a couple of variants for different product types. This is separate to your FAQ and policies, and a good way to show customers you care, plus covers your back answering some questions before they're asked!
You may want to think about allergies, compliance with legal regulations, how do you pack it for posting, how should it be cleaned, do you include cleaning instructions when sending it… Be short and sweet, but think what a customer may want to know before they buy, and may be too lazy to go looking for.
Have a reccy at one of my listings and you'll see the sort of things I cover.
I got this advice from the fab Amy at www.etsy.com/uk/shop/SuperSuperHQ, so have a look at her listings too!
Keywords and materials
Go back to your title, and split that down. So for my fictional listing: Rainbow butterfly brooch. Colourful jewellery for LGBT or a trendy grandma. Silver butterfly wings badge. I would get:
That's eight, and I can have 13 keywords, so then I'd go back to my description to pick other relevant words, cheerful, bright etc. The same for my materials, as they should already be in my title and listing
Silver plated butterfly
Finally... Item Overview
hat's all the words done, so now to go through the drop down options at the top of the listing. Again, keywords should help you here, deciding on the category for your item, is it for a specific celebration etc.
Getting these drop down details filled in is essential. Even if it feels like you're duplicating details from the written part, many mobile phone users will only see this information, and not scroll down to your writing.
So, your photos are bright and engaging, all your sections are filled out (using your keywords so more people will find you through more search methods) and all of your descriptions are exciting so people will realise why they NEED this …
Now go and share that Etsy link!