*recoils as the internet tells me I'm wrong*
I know, I know, white makes the product and colours stand out better, it's neutral, it's easier for incorporation into blog posts/magazines etc. But I often see pale background images and don't get a feel for the designer, the style, etc etc... Ok, many folks do great photos with props that help provide context, but just as often I think these can look formulaic (earrings on a teacup, or vase against B&Q white brick wallpaper anyone?) rather than enhance my understanding of their brand or prick my emotions.
Mellow yellow (and green)
- It gives me light and dark shades to work with when placing items on it to photograph.
- It helps evoke the handmade feel as you can see the brushstrokes!
- It has also become part of my brand identity - a lot of people say they recognise and look at my images in their social media feeds, as straight away they stand out when scrolling, and they know it's from Perfidious Jewellery.
Admitting a bit of defeat
Stuff it - I like what I do!
I uploaded the white as one of the images used for the listing on Etsy, and figured I'd see if it helps my work stand out. The answer - no more or less views or likes than any other listing added at the same time, on the green background. Etsy shoppers do seem to judge on the quality of photo and if they like the work shown, rather than if the image is a standard issue 'accepted norm' photo. All of my photos are in focus, well lit, well laid out, show the item cleanly and clearly... and that seems to be most important. A plain white background hasn't made this piece any more popular than my other work.
The use of white was purely for this unusual colour of glass, and I'll only be using it when the jewellery really needs it, or if it's requested for print etc. I still feel as though the white background lacks something compared to the painted background, and for me, branding and identity win out over following the norms.
And the cats agree.