Do you show people how you design and make what you design and make?
Because if not, you may be loosing out by not helping customers connect with your products!
Buyers Don't Think!
Meet the Maker, and event run by Made in Nottingham, drove home to me how key it is to show and tell about what you design and make.
As designer makers shared their processes with folks browsing the shop, despite the point of Made in Nottingham being summed up in the shop's name, some shoppers were surprised to find people making things themselves.